When developing an online marketing strategy, often you will want to get your clients to opt-in for an email newsletter campaign to effectively advertise online. An email marketing campaign is a great way to communicate with your clientele, but with so many different browsers and email clients, achieving uniform display is very difficult.
The standards for HTML newsletters are far more strict than with website design. In order to have a successful email campaign, you must start with with a solid HTML email template that displays your branding. Begin with an email template that is table-based and uses inline styling. Avoid using background images, spacer images, and PNG’s. Also try to include ALT text, in the event images are not displayed. Using universally accepted code, WolfSmith Media has been able to develop HTML emails that display consistently.
Once you have a finished custom newsletter template, you must decide how you are going to distribute your email. There are various methods and services available for email distribution, and WolfSmith has worked with many, including Constant Contact, MailChimp, and iContact. These services offer more than just email distribution — you can track the statistics of email views, click-through rates, and bounced emails. Having access to this type of data makes it easy to monitor how effective your email campaign is, and gives you insight on how to improve your campaign.
A successful newsletter campaign is key to advertising online. If you follow standards and use a quality email campaign provider, you can ensure that your online marketing is top notch.